A series of seven 3D animated billboards created for Hennessy in collaboration with DDB Paris and Spellwork. Complementing the idea of the campaign that "Each drop of Hennessy X.O is an Odyssey", we directed the creation of seven emblematic tunnels. The sensorial visual work embodies each one of the seven distinct flavour notes of Hennessy X.O in a tactile, hypergraphic and poetic visual, that hovers between reality and the mythical.
All design and production work: f°am Studio & Spellwork Pictures
Directed by f°am Studio
We put extraordinary emphasis on a thorough creative research process. We work visually at all times and therefore create a big palette of ideas and sketches within our process. Below is a selection of our favorite RnD pieces for each tunnel:
Chocolate Lull - There is the gradual discovery of something familiar. It is the well-rounded flavour of a rich, dark chocolate. Slightly sweet and silky smooth, it gently caresses the palate.
Wood Crunches - A striking sensation is suddenly felt – the vigorous ebb and flow of oak notes interlaced with vanilla. With their bold and complex taste, they make their powerful presence felt and then vanish.
Rising Heat - The intriguing sensation of an intense, rising heat slowly reveals the complex taste of eaux- de-vie that have patiently aged in oak barrels.
Flowing Flame - A wave of warmth grows, crests and then breaks; the mouth is awash with the sensation of an immense roundness. A robust presence, full and voluptuous, is felt.
Infinite Echo - The evanescent oak notes leave a long, omnipresent finish in their wake, echoing the subtleties of each flavour and sensation that has preceded it, as well as the complexity of X.O's blending and long aging process.