VIRTUAL COLOR

 
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VIRTUAL COLOR

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Entgegen dem allgemeinen Sprachgebrauch gelten in der Farblehre Weiß und Schwarz als „Farben“. Um Weiß/Grau/Schwarz von den „Farben“ abzugrenzen, wird in der Fachsprache das Wort „bunt“ genutzt, was die Alltagssprache „farbig“ nennt. „Buntheit“ bezeichnet in der Farbtheorie die Reinheit des Farbtons. Die reinsten Farben sind somit die Spektralfarben, die eine maximale Farbsättigung haben. Mit dem Wort „unbunt“ werden dementsprechend jene Farben gekennzeichnet, die keinerlei „Farb“eindruck hinterlassen.

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All design and production work: f°am Studio

Client: BASF
Music by Someone

 
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DEVELOPMENT

 
 

We put extraordinary emphasis on a thorough creative research process. We work visually at all times and therefore create a big palette of ideas and sketches within our process. Below is a selection of our favorite RnD pieces for each tunnel:

Chocolate Lull - There is the gradual discovery of something familiar. It is the well-rounded flavour of a rich, dark chocolate. Slightly sweet and silky smooth, it gently caresses the palate.

Wood Crunches - A striking sensation is suddenly felt – the vigorous ebb and flow of oak notes interlaced with vanilla. With their bold and complex taste, they make their powerful presence felt and then vanish.

 
 

 

 
 

SMALL

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Entgegen dem allgemeinen Sprachgebrauch gelten in der Farblehre Weiß und Schwarz als „Farben“. Um Weiß/Grau/Schwarz von den „Farben“ abzugrenzen, wird in der Fachsprache das Wort „bunt“ genutzt, was die Alltagssprache „farbig“ nennt. „Buntheit“ bezeichnet in der Farbtheorie die Reinheit des Farbtons. Die reinsten Farben sind somit die Spektralfarben, die eine maximale Farbsättigung haben. Mit dem Wort „unbunt“ werden dementsprechend jene Farben gekennzeichnet, die keinerlei „Farb“eindruck hinterlassen.

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All design and production work: f°am Studio

Client: BASF
Music by Someone

 
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SUV

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Sport utility vehicle (SUV) is a category of motor vehicles which combine elements of road-going passenger cars with features from off-road vehicles, such as raised ground clearance and four-wheel drive.

There is no commonly agreed definition of an SUV, and usage varies between countries. Some definitions claim that an SUV must be built on a light truck chassis, however broader consider that any vehicle with off-road design features is an SUV. Crossover SUV is defined as an SUV built with a unibody construction (as per passenger cars), however in many cases crossovers are simply referred to as SUVs. In some countries— such as the United States— SUVs have been classified as "light trucks", resulting in more lenient regulations compared to passenger cars.

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SEDAN

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sedan /sɪˈdæn/ — also saloon — is a passenger car in a three-box configuration with separate compartments for engine, passenger, and cargo.[1]

Sedan's first recorded use as a name for a car body was in 1912.[2] The name comes from a 17th-century development of a litter, the sedan chair, a one-person enclosed box with windows and carried by porters.

Variations of the sedan style of body include: close-coupled sedan, club sedan, convertible sedan, fastback sedan, hardtop sedan, notchback sedan and sedanet/sedanette.

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SPORT

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Definitions of sports cars often relate to how the car design is optimised for dynamic performance (car handling),[2][3] without any specific minimum requirements; both a Triumph Spitfire and Ferrari 488 Pista can be considered sports cars, despite vastly different levels of performance.

Broader definitions of sports cars include cars "in which performance takes precedence over carrying capacity",[4] or that emphasise the "thrill of driving"[5] or are "marketed "using the excitement of speed and the glamour of the (race)track"[6] However, other people have more specific definitions, such as "must be a two-seater or a 2+2 seater"[7] or a car with two seats only.
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