X.O LIMITED EDITION
Marc Newson’s limited edition design gives the signature Hennessy X.O decanter a wholly unexpected twist.
Once he had pared the bottle’s shape to its purest form, Marc chose to reprise its traditional decorative motifs – grapes and leaves – in a corrugated relief. These striations are perhaps the most daring design elements ever incorporated on the iconic Hennessy X.O decanter.
“Straight lines seemed to me a more modern interpretation of what already existed, to me, the stripes really emphasize the strength of the decanter’s shape. When they catch the light, they highlight both the bottle and the contents, making the whole feel warmer and more tactile. Taken together, all of these design elements are meant to convey the unique, immersive experience of X.O.”
WATCH THE ProjecT
We were happy to convince an open minded client to embark with us on a journey of exploration.
It came to life with years of matter research of past projects. Yet again, the r&d phase of this project proved to be a horn of plenty for future projects.
Sound and music science for both our material study and the final film by the magnificient Michael Fakesch.